: ) hi, it's joey

: ) hi, it's joey

Creative Digital Strategist

I build communities where equity is the foundation, not the exception. Through storytelling, media, and design, I help clients strengthen their connection to the people they serve.

My mission:

To build equitable, joyful on- and offline communities where everyone's rights and voices are honoured.

My values:

Compassion, creativity, collective healing, and human connection.

What I Do

  • I use audience feedback, platform analytics, and trend data to shape content that actually lands. Every post, campaign, and story is built with a real understanding of what your audience values — and how they connect with content.

  • I edit podcasts, create and edit videos, and write copy that connects. Whether it’s a newsletter, a script, or a TikTok post, I make sure every piece of content feels clear, alive, and rooted in what matters to your brand.

  • I design websites and brand assets that tell the real story behind a business — blending bold visuals with words that stick.

  • I’ve built my own spaces on Instagram, TikTok, and YouTube where I share my story of mental health and creative living. I’ve taught workshops, spoken to live audiences, and learned firsthand how real connection happens online.

Want to know more about my journey?

Read here →

What people are saying

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What people are saying →

Marina Amae, mentee and social media coordinator for Pull Up!

“Joey is a warm and enthusiastic leader who cares deeply about everything she does.

Their creativity is incredibly inspiring and working with her has taught me how much power there is in being authentic and kind.”

Jayemkayem (DJ, Label Manager, and Co-Founder ISO Radio)

“Joey has an innate ability to find process improvements, shortcuts and better systems. Her organizational skills are top notch.

My work brings me to all corners of the globe and allows me to meet all kinds of different people and I can say with confidence that Joey is one in a million. From the moment I met her, she has consistently blown me away with their enthusiasm, openness, expertise and grace under pressure. I also personally appreciate how they always bring positivity and good vibes to every situation.”

Yosra Musa (DJ, content creator, and co-founder of Pull Up!)

“Working with Joey was an amazing experience. She was able to translate our vision into actionable steps to help bring our event to life. I would highly recommend working with her!”

Lovebonez (DJ, host, and curator)

“To be honest, I wasn’t even sure I understood the importance of branding — until I reached out to Joey.

Joey gave me a crash course on the significance of branding when developing an online presence, and provided me with the tools and templates to help take my brand to the next level. Their attention to detail was more than I even expected! From Instagram highlight cover images, to fonts and colors to distinguish my brand identity, Joey did not miss the mark. The fact that I was taught how and why I should prioritize branding, and was provided the tools so I don’t even have to start from square one was a game changer. Thank you so much, Joey!”